Product Marketing Specialist (Digital Life Group)
You are expected to have: - 2+ years of marketing, product management, product marketing, or relevant work experience in the IT industry - Experience with video management systems, NVRs, IP cameras, or other surveillance products - Exceptional verbal and written communication skills in both Mandarin and English. Synology creates IT solutions that range from data management, backup, video surveillance, wireless networking, and more. We empower not only hyper-scale and multinational enterprises but also the typical family and individuals with powerful solutions that solve everyday challenges. We are looking for someone who can help define and deliver our brand's values and messages in the consumer space. A product's success in the market is not only defined by engineering. A well-thought-out and executed plan is needed to ensure accurate product placement for maximum product exposure. Product Marketing Managers are highly cross-functional, working closely with other marketing team members and colleagues in engineering and business development to drive forward product awareness and adoption. You will become a product ambassador for Synology's new consumer-oriented products. In this role, you'll be responsible for crafting effective messaging and launch plans and creating creative and engaging product collateral that covers potential customers and for internal and partner training. You will: - Perform market and customer research, digging into the details behind purchase decisions and how other brands are moving, then forming actionable plans. - Craft and refine complex go-to-market strategies. - Deliver accurate and impactful content marketing collateral, including websites, videos, campaigns, blog posts, and more, together with our designers. - Operate on a global scale, co-working with regional marketing and sales teams, adapting your strategies to local needs while balancing brand consistency and the resources of downstream teams. - Be the spokesperson for your product towards customers, media, and channel partners.公司地址:
板橋區遠東路1號9樓其他:
You are expected to have: - Technical and business acumen. Able to quickly grasp complex concepts, understand the target audience, and create clear and actionable plans. - 2+ years of marketing, copywriting, product marketing, or relevant work experience, preferably in consumer electronics. - Excellent English writing skills. You are able to combine complex data, technical points, and use cases into a compelling, persuasive, but still concise narrative. -2024-09-17