整合行銷企劃 資深專員/主任
公司名稱: 屈臣氏Watsons (台灣屈臣氏個人用品商店股份有限公司)
1. University bachelor's degree or above - Minimum 3-4 years of solid adverting/brand/channel/eCommerce marketing professional related experiences 2. Possess business analytical skills for numerical/tabulation comprehension. 3. Fluent in Read/Written English & Chinese 4. Good communication and facilitation skill to drive teamwork. 5. Good sense of job prioritization and time management. 1. Conduct annual marketing strategy with customer insight analysis which is in line with business KPI. Landed by: - Branding Campaign - Point collection (Character, endorser and premium selection) - Promotion driven activation. - Seasonal Category Focus & Festival engagement - OMO Marketing program 2. Lead Advertising Agency for Creativity, TVCF and KV development. 3. Lead marketing sections for a 360-degree communication across touch points, to reach different TA. From mass (TV/OTV, Store) to targeted (Digital/Member) communication. 4. Expand network via alike partnership building to recruit new as well as strengthening loyalty. Including payment (bank, mobile payment), cross-merchant collaboration and high-relevant government agencies. 5. Track campaign result to ensure expectation will be on-time in full.公司地址:
松山區八德路4段760號其他:
None-2024-09-17