Java Backend Developer

薪資範圍:面議（經常性薪資達4萬元）

公司名稱: XREX 鏈科股份有限公司

Minimum Job Requirements Bachelor's degree in Business Administration (Marketing) or Communications with at least 5 years of relevant experience in marketing automation and content marketing. A working knowledge of Marketo and Salesforce is preferred. Experience with other marketing automation software (Salesforce Pardot, Hubspot, Eloqua, …) and CRM platforms (Microsoft Dynamics, Zoho,…) can help understand the provided training. Experience in designing, creating, tracking, and managing digital campaigns and possessing an understanding of email marketing principles, email A/B testing, and performance optimization. Experience collaborating with internal and external teams to execute a social media or online advertisement campaign. Knowledge of HTML/CSS to identify web page production issues and the ability to independently troubleshoot problems or resolve them in cooperation with the IT team is a plus.   This is a non-managerial position. Purpose of this Position We are looking for an experienced Digital Marketing Manager who is passionate about content marketing through marketing automation to help us create a best-in-class user experience that engages our customers, drives demand, and builds brand loyalty. This position will be in Moxa Headquarters office in Taipei, Taiwan supporting Asia-Pacific regions and China.   Major Areas of Responsibility  The ideal candidate should possess a working knowledge of content marketing with marketing automation, along with relevant experience in social media and online advertising. This role requires B2B marketing experience, combined with strong digital acumen, to accomplish content strategy planning, execution, and result analysis within marketing automation campaigns that align with business objectives. Your responsibilities will include the following: Serving as the regional marketing automation subject matter expert for the Moxa Asia-Pacific regions and China, you will be involved in and contribute to local demand generation programs, turning vague concepts into marketing strategies, goals, and assets. Collaborate with key regional stakeholders to plan, create, and optimize campaign content with an editorial mindset. In addition, develop marketing automation campaigns that focus on the needs and preferences of customers, generating demand, building lasting relationships, and fostering retention throughout the visitor lifecycle. Taking hands-on management of marketing automation campaigns, including designing and setting up campaign materials, overseeing ongoing operations, and optimizing results by maintaining project timelines, managing risks, and providing solutions to tasks with competing priorities under minimal supervision. Serving as the digital presence coordinator by overseeing the overall management of the regional social media, and online ad campaign presence and integrating it into marketing automation campaigns in collaboration with the regional marketing team. Sharing successful practices from result-proven campaigns and replicating success factors for broadening regional or global marketing campaigns to drive long-term continual success.

公司地址:

新北市新莊區新北大道四段3號13樓(宏匯廣場)

其他:

Required Competencies Strong problem-solving acumen for conducting issue analysis and providing solutions based on data-driven evidence when handling complex tasks. Strong cross-functional communication skills to effectively collaborate with multi-cultural teams. -2024-09-17