行銷部總監 Head of Marketing (TW＆HK)
• 8+ years of experience in e-commerce or startup marketing. • End-to-end marketing experience from concept development, consumer research, ATL production to go-to-market activation. • Master of performance marketing, knowing how to execute for all current and future digital channels. Not just planning. • Experienced management with 10+ team members. • Experienced in A&P budget is an advantage. • Strong analytical skills and ability to turn consumer insights into meaningful actions in market. • Strong ownership and excellent project management skills to gatekeeper key milestones. • Excellent command of written and spoken English and Chinese. and be well-communicate between local and HQ. • Understand that personal growth is a result of self-awareness and coach ability and bring both to the table. • Enjoy engaging in a highly ambitious and international environment, in the heart of the most dynamic digital region in the world. • Responsible for brand & product development strategy and annual media plan, rapidly scale our portfolio of Smile Cosmetics products (Invisible braces, electric toothbrush, teeth whitening, toothpaste) to a multimillion-dollar business. • Manage, plan and execute marketing campaigns (product launches, user acquisition, promotion, performance marketing, PR, KOL, offline and brand collaboration), get to steward all activities, and be the glue connecting all stakeholders. • Analyze market trends, competitor activities, brand awareness, and performance to identify market potential, and initiate counteracting strategies and programs to drive growth. • Marketing budget planning, responsible for ROAS and various indicators management.公司地址:
台北市中山區松江路182號5樓其他:
None-2024-11-19