軟體工程師
• Bachelor's degree in Marketing, Business, or a related field. • At least 3-5 years of experience in performance marketing, with a proven track record of managing large-scale digital marketing campaigns. • Strong knowledge of paid search, paid social, display, and programmatic advertising. • Proficiency in analytics tools like Google Analytics, Excel, and other reporting platforms. • Experience with A/B testing, conversion rate optimisation (CRO), and funnel analysis. • Excellent communication skills and ability to work cross-functionally. • Data-driven mindset with an eye for detail and a passion for continuous optimisation. / Key Responsibilities / Campaign Strategy & Execution: • Develop and execute performance marketing strategies to achieve business objectives, including customer acquisition, lead generation, and revenue growth. • Manage paid media campaigns across Google, Meta, YouTube, Line, Tik Tok and other relevant channels, optimising for performance and scale. Budget Management: • Allocate and optimise marketing budgets across channels to maximise ROAS. • Track, manage, and forecast spend while maintaining a balance between budget and performance targets. Performance Optimisation: • Continuously test, measure, and optimise campaigns, including A/B testing for creatives, ad copy, landing pages, and audience targeting. • Use data analytics tools (i.e. GA4, Looker Studio) to monitor performance and identify growth opportunities. Data & Analytics: • Perform deep-dive analysis of performance metrics, creating detailed reports on campaign performance, trends, and insights. • Leverage insights to refine audience segmentation, bidding strategies, and creative assets. Collaboration & Leadership: • Work closely with cross-functional teams including creative, BI, and sales to ensure campaigns are aligned with overall marketing objectives. • Provide guidance to junior team members, if applicable, on best practices in campaign execution. Innovation & Trends: • Stay updated on the latest industry trends, tools, and platform updates to implement cutting-edge strategies. • Propose new channels and tactics to drive growth and expand the reach of paid campaigns.公司地址:
台北市中山區松江路182號5樓其他:
None-2024-11-19